Audience

My intended target audience for my print products is female, aged between 15 and 25 and are likely to be middle class. The people in my target audience are interested in higher-end brands and popular music artists such as Harry Styles and Ariana Grande. They are also interest in fashion and travel as these are two topics that will be featured in my magazine.

Representation

My magazine will represent teenagers in a positive way as this means the target audience are more likely to be interested in my products. The people featured are part of the same age range as the audience and are represented as being confident and fashionable. The people in the images I use will show diversity so that it includes and relates to as many people as possible. My target audience are unlikely to purchase my products if they are represented in a negative way.

Industry / institution

71% of people in Britain over the age of 15, consume magazines either in print form or online. Print products such as magazines are no longer just accessed and consumed through print forms, they are commonly available online. This helps to appeal to a wider audience, it can specifically help to aim a product at a younger audience like mine.

Media Language

The font, size and placement of the masthead will be the same across each cover to make them easily identifiable. The issue’s colour scheme will be consistent on both the cover and contents page, these colour schemes will work alongside the main image featured on the cover. My colour scheme fits the theme of the magazine. The colour scheme of my website will be neutral as this will likely attract my target audience because a lot of the brands that they’re likely to be interested in have similar colour schemes to this. The website will have a simple layout that is easy to navigate while still being unique and standing out, this will allow my audience to find what they’re looking for.