Website analysis – People magazine

• The main heading ‘people’ uses the same font as what is used on the covers of these magazines. This helps to make the brand easy to recognise and makes their products consistent.
• Across the top there is categories, clicking on these takes you to another page that lists stories within this specific category, organising the website like this helps the audience easily find what they’re looking for.
• The website uses multiple different fonts, this helps o break up the different types of text, so it doesn’t all look the same. They use different texts for headings, stories and titles of stories. All the text is black however, some of it is bold which makes it stand out.
• The website uses purple for boxes that say things like ‘exclusive’ this draws attention to these stories. The blue used for the main title is also used throughout the website separating different areas of the home page. On the explore menu there is also yellow which helps to add colour to the website, this helps it to be more interesting.
• The homepage shows a selection of recent, featured stories which are likely going to interest the largest amounts of people, the often feature bigger celebrities as more people will know them and therefor read this story. Down the left side there is some smaller, less important stories. These are still likely to interest a lot of people but likely not as many.
• The images used relate to the story they’re placed with, this helps the audience to see who/what the story is about before they read the title. This can also make it easy for someone to find what they’re looking for as they may see celebrities they’re looking for stories about, for example.
• Having a website allows magazine companies such as People keep up with technology, people don’t need magazines about celebrity gossip as they can access it through social media and the internet. Using a website allows People to create and publish stories as soon as something happens rather than waiting until the next episode of the magazine.
• The bottom of the homepage has links to their social media pages, their twitter has 7.5 Million followers, their Instagram has 6.4 Million and their facebook has 7.6 million. These pages help to gain followers as people share and interact with posts, a lot of the stories they post are links that take you to their website.